The Nerazzurri Partners family in Riyadh

Milano, Europe, the World. Inter travel, Inter play finals, Inter excite their fans. And alongside the team, there is always the Nerazzurri Partners family who, for the Supercoppa Italiana final in Riyadh, travelled to Saudi Arabia for a two-day Nerazzurri experience and to share the emotion of such an important event.

Since last Tuesday, Riyadh has been the centre of the Nerazzurri world; it’s been a precious week for our Club, most of all from a sporting point of view, after reaching a fourth final in just over 365 days. The days spent in the Arab capital allowed fans from all over the Middle East to experience the passion for the Nerazzurri colours. You only need to consider the Inter Club members, who this season will significantly exceed last year's record figure of 154,000 members. With 26 thousand members abroad and 14 new clubs founded outside of Italy (for a total of 167 clubs abroad), members from Saudi Arabia, Lebanon, Iraq, Qatar, Bahrain, the United Arab Emirates and Oman met Nerazzurri players and showed their passion towards our team which, as always, is transversal and international.

In Riyadh, Inter has once again reiterated its ambition for growing globally, which strongly looks to fast-expanding markets, like the one in Saudi Arabia. The possibility of sharing this experience with the Partner family, who are an integral part of the daily life of the Club, is testimony to the ever-growing attractiveness of the Nerazzurri brand: alongside the historic partners, there are in fact new companies that have embraced the project for this new season. Nike, Paramount+, Qatar Airways, BPER, Attal Group, Skyland Energy, La Molisana, Hisense, Recrowd, Kopron, Dole, SWM, Ora: these are the Partners who travelled to be with the team in Saudi Arabia. The arrival of the Nerazzurri partners saw the first moment of sharing, with a welcome dinner organised - in an exclusive location – by the Lega Serie A and the Nerazzurri top management in attendance. The possibility to experience Inter at 360 degrees is daily: the over 70 million followers around the world, who follow the Club's sporting and off-field activities every day, expressed themselves to the maximum during these intense days in Riyadh. The Club's growth is not only on the pitch: the numbers are increasingly extraordinary, at the stadium and on all channels, as demonstrated by 1.5 billion total views in the last year.

On the day of the final between Napoli and Inter, the Nerazzurri partners therefore had the opportunity - after last year's visit - to experience a special day, with the match at the Al-Awwal Park Stadium as the climax. Before the match, in the lovely settings of the Takya Restaurant, they enjoyed a moment of sharing, in which CRO Luca Danovaro underlined the importance of these experiences, allowing partners to feel more and more part of the Inter family, on an international stage. This reaffirms the Club's ambitions to explore new markets, and, in particular, the development of the brand in a region like the one that hosted this prestigious competition in which Inter has featured.