For all those kilometres we will do for you

A long, long season. 57 games, two trophies, many away days, tons of emotions. The Nerazzurri’s last leg was to Istanbul for the UEFA Champions League Final, reached following the Euroderby win. It was a huge achievement after 13 years since our last appearance, and the sixth final in total.

The journey was a collective one: the thousands of fans who headed to Turkey were accompanied with content and interaction produced in the communication campaign “From Milano to the Stars”.

The dome on top of the Galleria Vittorio Emanuele in the heart of Milano was draped in Nerazzurri colours ahead of the final, confirming the Club’s strong bond with the city. The video hero produced by Inter Media House in collaboration with international star Zoe Saldana, who offered her voice to display our ambitions, recorded over 90 million viewings all over the world. It was a result that reached its peak in a month (May) that saw the highest numbers of engagement in the Club’s social media history with 50 million users interacting thanks to 6,500 content pieces published in 30 days for a global fan community that has now gone past 62 million.

Over 80 guests, representing business partners, travelled to Istanbul following Inter. It’s a continued traditon that has once again further strengthened collaboration links during the most important sporting moments of the season. A gala dinner and a cruise on the Bosphorous were two premium experiences that Inter and its top management shared with partners, before then going to watch the match against Manchester City.

Regarding fans, Inter have always had an extraordinary response from its fanbase. After recording almost two million fans at San Siro, a sea of Nerazzurri supporters invaded Istanbul. Over 20,000 travelled to Turkey, meeting up in the the Club’s designated FanZone: a long, entertaining and fantastic build-up to the game with talent and special guests to liven up a day full of tension. Also at Ataturk, the Nerazzurri fans made their voices heard, with a direct line to San Siro where 43,000 supporters gathered. Despite the distance, the Meazza was again Inter’s home: a giant screen and tons of passion, as if Inzaghi’s squad was on the pitch at San Siro.

Everything for Inter: shirts, chants, tears, away trips and kilometres. Many done, and many more that all Inter fans are ready to do again.