New Digital Ecosystem and content boom: the Nerazzurri community reaches 64 million fans

MILANO – In 2022/23, Inter Media House, a project that came into being in 2017 with the aim of guiding supporters through the Inter world with quality content, unique experiences and innovative fan engagement models, built on its hugely successful relationship with the Nerazzurri community, which grew by 10 million compared to the previous season and now totals 64 million supporters throughout the world.

From new signings, the Supercoppa Italiana and Coppa Italia triumphs and celebrating Chinese New Year through to the unveiling of new kits and marketing activities for commercial Partners, Inter Media House distributed approximately 55,000 pieces of content (+29%) across 24 channels, generating 5,4 billion impressions and involving fans and enthusiasts in such a way that a total engagement figure of 280 million was reached.

Going into more detail, with 255 million impressions, the editorial activities relating to the UEFA Champions League final achieved the most visibility during the 2022/23 campaign, while the celebration of Chinese New Year was the campaign that generated the most views (21.8 million) away from the sporting side of things.

The Club's official accounts on TikTok (+102%, hereis the video produced to celebrate hitting the milestone of 10 million followers), Douyin (+18%), Twitch (+54%) and WeChat (+53%) were among those that experienced the greatest fanbase growth.

Furthermore, thanks to the launch of a new digital ecosystem in July 2022 - this was further proof of the Club's continuous investment in new and increasingly innovative methods and tools offering increasingly personalised and exclusive experiences to fans throughout the world - and with the language of the younger generations being used, there was a total of 6.3 million website users (an 136% increase compared to last season) and 29 million page views.

Finally, brilliant numbers were achieved in terms of total video views (1.5 billion; +165%) and video views on Chinese social media accounts (95 million; +593%).

These results reaffirm FC Internazionale Milano's desire to continue developing its brand in the name of innovation, digitalisation and entertainment, all the while aware of the need to reach out to the various segments of an increasingly diversified, international and young audience that is accustomed to enjoying the sport and lifestyle world in a new way. However, at the same time, the Club also seeks to engage more "traditional" fans and its core Italian fanbase with its approach.