LeoVegas.News becomes new training kit front partner of Inter
Partner
— Feb 4th 2023Partnership strengthened by new three-year agreement, which will see the infotainment site appear on the training and pre-match kit worn by the men’s and women’s first teams
MILANO - A strong bond that consolidates, grows, and evolves. A natural connection, driven by shared values and objectives. Inter and LeoVegas.News continue their journey together and have today announced another step in an increasingly important collaboration.
LeoVegas.News' Nerazzurri journey began last September, when the entertainment platform, which offers exclusive content related to football and the sport’s biggest names, became the Club's Official Infotainment Partner. Now LeoVegas.News becomes Official Training Kit Front Partner of Inter: from today the brand will be visible on the front of the men's and women's first team training kit and on the pre-match kit worn by the players in the match warm-ups for all competitions.
This is not the first time: during the training camp at the beginning of December in Malta, LeoVegas.News appeared on the team's training kit, underlining the connection between Inter and the entertainment platform. The agreement, which will last until 2024/25, states that the LeoVegas.News logo will be visible in the tunnel of at San Siro and on the sidelines at the Suning Training Centre in Appiano Gentile.
Inter's strategy of producing quality content for the international fanbase matches the ambition of LeoVegas.News, which shares a global approach to digital entertainment, and to the portrayal of football’s many emotions, particularly those of the Nerazzurri.
During these first few months of collaboration, Inter have won the Supercoppa Italiana in the derby played in Riyadh. The trip to Saudi Arabia represented a moment to work with all the Nerazzurri partners, and presented an opportunity to strengthen the relationship with LeoVegas.News.
“We are extremely proud to announce this new collaboration with FC Internazionale Milano, a historic club of international renown that has fans all over the world. The Nerazzurri fans are the driving force behind the team, their passion and love unique in Italian football – something we saw when Inter did the treble and again when they won the Scudetto two years ago. We are excited to begin this new chapter in the partnership between LeoVegas.news and Inter.”
Niklas Lindahl - CMO LeoVegas.news
“We are delighted to be able to announce this upgrade of the partnership between Inter and LeoVegasNews after just six months. The first part of the season was very successful, and this new agreement bears witness to the value of our partnership. Following our training camp in Malta, the infotainment brand decided to strengthen their ties with Inter and boost their long-term visibility.”
Alessandro Antonello - CEO Corporate FC Internazionale Milano