Heinz and Inter renew their partnership for the next two seasons
Partner
— Aug 25th 2023The American company will continue to be the Club's Official Sauce Partner
The collaboration between FC Internazionale Milano and Heinz continues: the iconic brand, famous for its Tomato Ketchup and irresistible sauces, will continue to be the Club's Official Sauce Partner until the 2024/25 season, thus cementing a partnership that began in 2022 and which allowed Heinz to make its first foray into the world of football and entertainment.
The partnership unites two brands that have a strong connection to their fans and generate passion: be it love for a football team or a salsa sauce, both brands arouse emotions that unite people beyond all divides.
“Watching a football match with friends while also sharing a tasty treat can make an evening unique, and we’re masters at this in Italy! This is why we are thrilled to renew our partnership with Inter: we want to continue to inspire our consumers every day by taking to the pitch alongside their greatest passions. There are still so many stories to be told together, and we are happy that Inter is a partner with whom we share ambitious goals and targets.”
Francesco Meschieri, Heinz Head of Marketing Italy
Since joining forces a year and a half ago, the two brands have implemented many initiatives to involve supporters, accompanying the passion of Nerazzurri fans at the biggest sporting events.
Heinz's presence will continue to be felt at the Club's home matches: the American company will appear both on advertising hoardings and in the stadium’s Hospitality rooms, where fans will be able to learn more about the world of Heinz and take part in exclusive tastings. Heinz products will also be present at events with catering organised by the Nerazzurri.