Inter and Drutex announce new partnership agreement
Partner
— Aug 23rd 2024MILANO – Drutex, the Polish company leading the European market in the production of windows, doors and shade systems, is a new Official Partner of FC Internazionale Milano for the next two seasons. This collaboration brings together Drutex's cutting-edge innovation with the excellence of the Nerazzurri both on and off the pitch.
With nearly 40 years of experience in manufacturing windows, doors and shutters, Drutex is a globally recognised brand known for its high level of technological advancement, enabling the company to set new trends in international markets.
With a network of over 4,000 commercial partners worldwide and distribution in 40 countries across six continents, Drutex shares with Inter an international reputation, values of excellence, innovation and the pursuit of top performance in their respective fields.
This collaboration will allow the company to strengthen its presence in the football world by joining one of the elite clubs in Italy and Europe, and to expand its brand exposure by leveraging the club’s extensive visibility and international fan base. This agreement will also enable Drutex to reinforce its position in Italy, one of its most strategically important export markets.
“We are pleased that Drutex, a global brand with a significant presence in the Italian market, has joined our partner family. This collaboration combines Drutex's cutting-edge innovation with the high standards of the Nerazzurri on and off the pitch, and is built on the same foundations: reliability, the pursuit of top performance and investment in the highest quality. These values align perfectly with the philosophy of both Drutex and our club, making this an excellent starting point for the success of this partnership”
Alessandro Antonello - CEO Corporate FC Internazionale Milano
“Following the success of the Drutex Windows - The Choice of Champions marketing campaign - where our ambassadors were world-renowned captains of the Poland, Italy and Germany national teams, we decided to undertake further football-related activities. The title of Official Partner of Inter, the current Italian champions, a club with almost 120 years of history, known not only across Europe but worldwide, demonstrates not only the importance of the Italian market to us, but also the strength of DRUTEX. We are the only company in the Industry which for many years undertakes such prestige and large scale marketing campaigns promoting their brand. We certainly haven’t said the last word yet”
Leszek Gierszewski - Presidente e fondatore DRUTEX SA
The partnership includes a series of joint activities and promotions on both brands' digital channels, as well as visibility on the LED boards for Inter’s home matches at San Siro in Serie A and the Coppa Italia. Drutex will make its debut at the stadium on Saturday August 24 in the showdown against Lecce.
Drutex has been involved for several years in numerous projects supporting sport. In addition to the international campaign “Drutex Windows – Choice of Champions”, the company is the Official Sponsor and Logistics Partner of the UCI Tour de Pologne cycling race for the fifth consecutive time. In addition, it supports the Poland national football team’s matches and the Ski Jumping World Cup. Drutex also sponsors the speedway club Motor Lublin, represented by multi-time world champion Bartosz Zmarzlik.