#InterMadeOfMilano: Inter celebrates the bond with the city ahead of the derby

MILAN - An ancient and indelible link that is strengthened day by day as it evolves over time. This is the essence of the relationship that brings together Inter and the city of Milan, where the team started off 110 years ago and the founding values of the club live on today. It’s a relationship to be celebrated on the day that turns the city into a vibrant body of black and blue, derby day.  The editorial plan is rich and varied with specific content for each channel with journeys into the past with historic goals, a derby edition of Inter Quiz on the website featuring special prizes and a hero video powered by Inter Media House that tells the story of the city today and all that makes it unique, just like Inter is for the fans.

The build-up will lead to the stadium with a true show on what is a hugely important day for the Nerazzurri faithful. Along with stunning choreography and social guests in the stands, the derby will be a real event to follow in person at the stadium and also on the Nerazzurri’s social media channels. Along with figures from the world of show business and music, San Siro will welcome a special guest on Sunday, the unforgettable treble-winning goalkeeper Julio Cesar who has already left a message for the fans on the club’s Instagram account.

Inter TV will also play a large role. There will be two 90-minute long pre and post-match shows to tell the story of the derby from behind the scenes. There will be six journalists at the stadium with eight cameramen. All will also be broadcast live on the big screens at the Stadio Meazza.

Dedicated content, events and special guests. The derby has never been a match like the others.