Workshop 2018 in Stresa

STRESA - The traditional end-of-season party and workshop for Inter and the club’s commercial partners was held once again this year. The 2018 edition took place in the magnificent setting at Stresa on Lake Maggiore where Chief Revenue Officer Michael Gandler kicked things off on stage by highlighting the work done in helping the club to grow on and off the pitch. "First of all, Inter is a family for us and in choosing to join us on our journey, you’re a part of it. You need to have a good memory to keep promises and this year, Inter Is Coming became Inter Is Here. This was the result of a long-term project, and Champions League participation is just the first step. We’ve got the ninth-highest average attendance in Europe and the best in Italy. Inter Media House has produced excellent results as shown by the figures, and sharing content with the companies who have linked up with us shows the way forward for the future." 

Sales and Partnership Management Director Giorgio Brambilla highlighted B2B Hub which is the new tool to support companies linked to the club. "The growth of our organisation requires the use of tools which can offer support. The club is being structured in such a way that partnerships play an increasingly important role on the inside of the Inter ecosystem." 

Alessandro Albiero (Partnership Management Supervisor), Roberto Monzani (Head of Digital Content) and Nicola Ranieri (Inter Club Manager) also spoke on behalf of the club. Prizes were also awarded for the best campaigns from the past season. SWM took the Creativity & Innovation award for the launch of the ‘Gran Milano’ in the Nerazzurri colours. 

Marketing, Communication & PR Manager for SWM Ennio Marchesin spoke to Inter TV. "With Inter, we share values and we’re really happy to have won this prize which came about thanks to a splendid idea: 110 kms on 11 motorbikes to describe the history of Inter." 

Through the ‘The Black and Blue Game’ contest featuring Nicola Berti, Locauto won the Fan Engagement prize while Mediaset Premium took a special award for ‘InterWall’. Locauto’s Vice-President Raffaella Tavazza reiterated the importance of the partnership with Inter. "To put Locauto alongside a brand that engages millions is something that makes us feel proud of what we’re building." 

Mediaset Premium’s Marketing Director Lamberto Siega also spoke with the club’s tv channel: "It was a very interesting day for us and a valuable one. We’re happy with the prize received for Inter Wall. The initiative was designed to be engaging for the fans and something that added value for both brands. The result had a big impact and not just in media circles."