MADE IN MILANO 1
The new collection strengthens the connection between the club and its city, which was already encompassed in the I M concept, and the way Inter engages in conversation with new generations.
In keeping with the club’s ever-closer connection with the city of Milan and new generations, Inter is thrilled to unveil the very first Made in Milano garments, as part of a new limited edition collection produced in Milan for the first time.
The capsule collection strengthens the connection between the club and the city of Milan, which was already encompassed in the I M concept that introduced the club’s new visual identity in late March, and Inter’s commitment to engaging with new generations.
The name of the collection plays on the 'Made in Italy' wording, which has become 'Made in Milano'. For the first time, the range of garments has been not only designed but also produced in Milan. Youth Srl, owner of Iuter and Octopus – the two biggest Milan streetwear brands for new generations – has been entrusted with product manufacturing and ensuring only materials of the highest quality are used throughout.
Made in Milano has been thought up with new generations in mind, as seen by the product launch photos, with both the venues and subjects chosen representing the new Milan and the youngsters populating the city.
The collection has been divided into various releases throughout the season, which will make up a new line of products in keeping with the fit and design devised for youngsters. The aim of this collection is to speak to a wider audience in harmony with Inter’s new brand, which is increasingly culturally relevant on and off the pitch.