ONE BLOCK DOWN
Inter and One Block Down together again to bring an icon of the 90s back to life, the “Nike Air Max 97 Inter”. The collaboration therefore continues, involving the One Block Down community: an interpretation of the exclusive shoe with special content.
Available now online and in-store at One Block Down.
Nerazzurri fans now have a new way to feel like part of the Inter family, display their pride, and express their passion within their community. The launch of the 2022/2023 Third Kit puts forward the yellow of the Club’s new visual identity as sport and fashion collide, linking the Club’s past with the present: the Nerazzurri DNA, their historic values, their insoluble bond with the city of Milan.
The launch of Inter’s new shirt was bolstered by a collab with One Block Down, the biggest streetwear store in Milan. One Block Down is one of the key institutions for modern street culture, and the firm tells the past, present and future of subcultures and the influence thereof on fashion and contemporary culture.
And so, One Block Down is celebrating this new Nerazzurri strip and its impact on the local community through its artistic vision. A photo shoot highlights the Nerazzurri kit, disruptive for the vibrancy of its yellow that conquers iconic places in the city of Milan, mixing sportswear and art to celebrate the legacy and bond between Inter and its city.